After 124 years in business, PG Towns & Sons General Store in Douro is forced to close its doors for good. Through four generations, the Towns family ran a shop that was vital to the vibrancy of the community. Now, with the encroachment of subdivisions and big-box stores, their independent shop can no longer survive. What will happen to this village when it loses its heartbeat? In the battle of ever-expanding corporate superstores versus locally run family businesses, the question remains: what do we really value?